mushroom tao

My Contributions

1. New landing pages
2. E-mail lead capture
3. Improved accessibility through a LiveChat  
4. Blog Redesign for Enhanced User Experience
5. SEO improvements to improve ranking

New Landing Pages

MushroomTao provides psilocybin for two distinct groups: practitioners looking to integrate this substance into their services and individuals interested in personal experimentation. With an acute understanding of the audience's needs and motivations, we crafted landing pages that speak directly to their interest, bolstered by a seamless user interface design that guides them from curiosity to action.
‍
By leveraging social proof and succinctly framed problem statements, we immediately established trust and clarity. This approach, combined with a straightforward presentation of solutions and a three-step process to access the product, significantly improved site conversions. The integration of Calendly for immediate scheduling not only simplified the user journey, it also enhanced engagement, leading to a notable increase in conversions.
‍
To further streamline the user journey, we introduced a 'Get Started' button in the header, simplifying the path to engagement. This button directs users to a consolidated landing page, effectively merging the features of both target-specific pages into one seamless experience.

E-mail lead capture  

In collaboration with StatusQuo, MushroomTao crafted a comprehensive 101-psilocybin E-book, aiming to enrich our lead generation efforts and cultivate a robust mailing list. My contribution spanned the creative and technical realms, focusing on the design and implementation of an announcement bar, engaging pop-up interactions, and an efficient lead capture section.

We initially opted for Webflow’s native Logic feature to manage the automation. However, we ran into some problems as publishing to the staging environment broke the logic functions. Which made the staging environment obsolete. To overcome this, we shifted to Zapier, effectively linking the site's lead capture with a Airtable mailing list.

Improved accessibility through a LiveChat

We integrated LiveChat functionality into the website, providing visitors with the immediate ability to engage in real-time conversations. This feature allows users to pose direct questions and receive instant responses, enriching their browsing experience with personalized interaction and support.

Blog Redesign for Enhanced User Experience

As the blog expanded in articles it became more and more difficult to navigate.  The lack of filters or search capabilities made it difficult for readers to find specific content. To address this, we introduced tags for category-based filtering and a search function, enabling users to effortlessly locate articles of interest. 

We also refined our presentation, shifting from dense text to a cleaner format showcasing only titles and tags. This shift, coupled with a new two-column grid layout, enables quicker browsing. This redesign not only improves navigation but also prepares the blog to seamlessly expand to over a 100 articles, ensuring sustained user accessibility.

The blog detail page underwent a redesign, achieving a more polished and refined look while integrating innovative features. Notably, a share menu now elegantly slides out from the right as readers dive into an article, and a scroll indicator visually shows how far they've progressed through the content.

In addition, we significantly optimized the CMS. The previous system, characterized by its multiple content sections and divider images, has been restructured for efficiency; now, all content is seamlessly managed through a single rich text element. This streamlining makes the CMS more intuitive and user-friendly for the content team, enhancing their workflow and productivity.

SEO improvements to improve ranking

We implemented several enhancements to improve SEO performance. To align with Google's preference for concise content, we introduced a summary section at the beginning of articles. Additionally, we integrated Schema Markup to aid Google in more accurately interpreting the content.

An extensive site health audit conducted via Ahrefs identified numerous errors. With diligent effort, we improved the site's health score dramatically, elevating it from 25 to a perfect 100. These changes resulted in doubling the amount of keyword the site ranks for without any new content (from 159 to 294 organic keywords).

We also made an in-depth new post checklist to support the content team in ensuring that every article is 100% SEO optimized. And ready to rank in Google.