Catherine Hamiltion

Service
Branding,
UI/UX design,
Development
Client
Catherine Hamilton
Year
2024

Catherine Hamilton – Guidance through healing and self-realisation

Working with Catherine was a truly delightful experience. Her commitment to helping individuals heal and find self-realization through trauma-focused teachings is very inspiring.

From the start, it was clear that her brand needed to reflect her compassionate approach while standing out in a space where authenticity often competes with trends.

preview image of Sandra Dreisbach branding / web development project.

Discovery & Style Exploration

Our collaboration began with a series of workshops and in-depth conversations to define the direction for Catherine’s brand. We wanted the visual identity to evoke warmth, safety, and openness without leaning too heavily into mystical aesthetics, which can often alienate those outside of astrology or similar spaces. Instead, we focused on creating an approachable and inclusive brand that would resonate with people seeking healing, whether they were seasoned spiritual seekers or completely new to the field.

The brand’s design balances calming pastel colors and friendly, charming typography, creating a visual identity that mirrors Catherine’s nurturing spirit. Light green was chosen to represent nature, balance, and healing; orange for warmth; and blue-purple to hint at the mystical, while maintaining accessibility. To add a playful and distinct touch, we incorporated cartoon-like flowers as a graphic element, which we also wove into the logo for a cohesive brand identity.

UX Design & Content Strategy

One of the challenges we tackled was streamlining the different services, each of which required unique booking options. We solved this with a user-friendly pop-up for the “Book a Session” button, making it easy for visitors to choose the right service. For navigation, we designed a clear, responsive navbar that reappears when users scroll up, ensuring seamless site browsing.

We also added a dedicated section to showcase Catherine’s offerings, enhanced by an overlapping scroll effect, giving users an engaging and visually rich experience as they explore her services. For the main CTA, we used a bold, deep orange button to create a strong call to action, driving conversions.

Webflow Development

The site was built using the Client-First framework, an industry standard in Webflow development. This structured approach ensures scalability, easy global updates, and an intuitive post-launch experience, allowing Catherine to manage the site herself with confidence.To enhance performance, I meticulously sized and compressed all images for faster loading times. Lightweight animations, powered by GSAP and custom CSS, added a touch of interactivity without compromising speed or user experience.A rigorous testing phase ensured the site performed flawlessly across all devices, browsers, and languages, providing a seamless experience for all users, no matter how they accessed the site.

SEO optimized

To set Catherine up for long-term success, I implemented a solid SEO foundation. This included optimizing headings, title tags, meta descriptions, schema markup, image alt text, and canonical tags. I utilized the Ahrefs site audit tool to catch any remaining technical issues, achieving a 100% SEO health score. Additionally, I provided Catherine with a tailored SEO checklist, ensuring that all future content adheres to best practices, helping her rank on Google.

Higlight of 100% SEO health score, amazing page speed test results.

Conclusion

Despite a tight timeline, we built a beautiful, high-performing website that reflects Catherine’s vision and mission. The result is an authentic, welcoming online presence that empowers her audience on their journey of healing and self-discovery.

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Rimbo is not only incredibly talented in design and technical aspects but also guides you through a branding process that helps you discover who you are and what you're offering. He is patient, insightful, and great to work with, making the whole experience enjoyable.

Headshot of client: Catherine Hamilton

Catherine Hamilton
Psychedelic Ethics Expert